Owner/ Operator/ Marketing Director
2018- Present
You Betcha Ice Cream
Background:
In 2018, I started making in my parent's kitchen, testing different flavors, and giving tons of batches away to friends.
Those experiments lead to the creation of You Betcha Ice Cream, a small scoop ice cream company based in a commercial kitchen in Grand Forks, ND, serving multiple restaurants and consistently at the Town Square Farmer's Market.
Marketing:
I have used social media for You Betcha Ice Cream's primary form of marketing to drive sales, growth, and word of mouth buzz.
Partnerships:
You Betcha Ice Cream has been incredibly proud to work with local businesses to mutually grow its own presence and the businesses partnered with.
YBIC has had the pleasure of working with creatives like Liquid Images (Grand Forks Food Series Feature) and Jogus Films (Pint Picking) to develop additional aspects of brand persona. Click on the links above to view their work
Since the creation of the business, YBIC has partnered with other businesses to sell. This tactic was first used to accommodate not having a physical store front, but has evolved to highlight new businesses in the Greater Grand Forks community.
Social media is You Betcha Ice Cream's sole source of marketing and content sharing.
Facebook and Instagram have grown the business and developed its voice in brand feel in addition to packaging.
Yes, selling merchandise increases revenue, but that's not the main reason YB has made merch.
The five panel hats and Comfort Color T shirts have significantly increased word of mouth about the brand and has transitioned to major steps in the business.
